最新动态:
当前位置:口语资料>英语口语教学>英语口语教学:百威啤酒暂更名为“美国”啤酒
推荐文章
相关文章

英语口语教学:百威啤酒暂更名为“美国”啤酒

发布: 2016-05-22 22:20  来源:未知 编辑:admin 查看: 字体: [ ]

(单词翻译:双击或拖选)

难度:中级

百威啤酒暂更名为“美国”啤酒,不过这一改名仅会持续六个月,从5月23日到11月份。

One of the word's most famous beer companies is changing the name of its best-selling beer. The company is Anheuser-Busch (AB), which is the USA's largest maker of beer. It is going to change the name of its Budweiser beer to 'America'. The name change will be only for six months, between May 23 and November. A company spokesperson said the name change is to try and increase sales. Budweiser used to be the USA's most popular beer but it has been losing market share for over 25 years. The word 'America' will replace the word 'Budweiser' on its cans. It will also use the same font that AB uses for Budweiser. In addition, the initials "AB" will be replaced by "US".

 

 

The new name and labeling is part of Budweiser’s summer-long campaign called "America is in Your Hands". There are many important national days during the campaign period, starting with the Memorial Day weekend on May 30 and ending with the presidential elections in November. In between are the summer Olympics and Labor Day. The company wants Americans to feel proud of America – both the company and the beer. Budweiser's vice president Ricardo Marques said: "Budweiser has always strived to embody America in a bottle, and we're honoured to salute this great nation, where our beer has been passionately brewed for the past 140 years."

课前热身

1. AMERICA: Students walk around the class and talk to other students about America. Change partners often and share your findings.

2. CHAT: In pairs / groups, talk about these topics or words from the article. What will the article say about them? What can you say about these words and your life?

       famous / beer / companies / change / increase / popular / market share / initials / 
       labeling / national days / campaign / presidential elections / summer / bottle

Have a        chat about the topics you liked. Change topics and partners frequently.

3. COUNTRY NAMES: Students A strongly believe country names should not be used for product banes; Students B strongly believe that is OK to use a country name as a product name.  Change partners again and talk about your conversations.

4. NAME CHANGES: What would be a better name for these products and why? Complete this table with your partner(s). Change partners often and share what you wrote.

  • McDonald's Big Mac
  • Apple iPhone
  • Coca-Cola
  • Sony PlayStation
  • Facebook
  • Toyota Corolla

5. BEER: Spend one minute writing down all of the different words you associate with the word "beer". Share your words with your partner(s) and talk about them. Together, put the words into different categories.

 

6. AMERICA: Rank these with your partner. Put the best products to be called 'America' at the top. Change partners often and share your rankings.

 

a video game

a kind of coffee

an airplane

a headache tablet

a hamburger

a car

a phone

a hat

课后练习

1. TRUE / FALSE: Read the headline. Guess if a-h below are true (T) or false (F).

  1. The company Anheuser-Busch has changed its name to 'America'.     T / F
  2. Budweiser's name change will be just for six months.     T / F
  3. The name change is to make the USA more famous in other nations.     T / F
  4. The word 'America' will be in a brand new font on the beer cans.     T / F
  5. A new Budweiser campaign is called "America is n Your Mouth".     T / F
  6. The campaign will end after the US presidential election.     T / F
  7. The company wants to increase people's pride in the USA.     T / F
  8. Budweiser has been made in the USA for around 140 years.     T / F

2. SYNONYM MATCH: Match the following synonyms from the article.

  1. famous
  2. maker
  3. spokesperson
  4. replace
  5. in addition
  6. campaign
  7. starting
  8. strived
  9. salute
  10. brewed
  1. tried hard
  2. exchange
  3. manufacturer
  4. prepared
  5. drive
  6. well known
  7. honour
  8. representative
  9. beginning
  10. also

3. PHRASE MATCH: (Sometimes more than one choice is possible.)

  1. changing the name of its best-
  2. try and increase
  3. it has been losing market
  4. It will also use the same
  5. the initials "AB" will be
  6. part of Budweiser’s summer-
  7. ending with the presidential
  8. feel
  9. we're honoured to
  10. our beer has been passionately

 

  1. salute this great nation
  2. proud of America
  3. font
  4. long campaign
  5. sales
  6. share
  7. brewed
  8. replaced by "US"
  9. elections
  10. selling beer

 

[收藏]  [打印]  [关闭]

关于我们 使用指南 友情链接 联系我们 图书代购 充值说明

有任何问题,请给我们留言, 管理员邮箱:oralp@126.com 联系电话:0535-2129302

网站管理员:10001  在线客服:10005 10006 客服QQ:点击这里给我发消息

© Copyright 2008-2010 口语陪练网     鲁ICP备10014333号-14